1. Social media and human resources: An introduction
2. Wellness in action: Communicating a wellness program to employees

Social media and human resources: An introduction
9:00 a.m. - Noon, Wednesday, December 2

Whether you're new to social media or just trying to figure out how to apply it to Human Resources, this introductory course will provide you with the foundation you need to begin using new tools and channels to achieve your business objectives.

This three-hour workshop begins with an overview of social media, including:

• How we got here
• Who's using it, how and why
• The tools and tactics of social media

Then Shel will delve into the strategies and approaches for using social media in an HR context. We'll cover:

• Benefits communications on Facebook and Twitter
• Current and former employees talking about the company online
• Internal social media tools for HR communication
• How social media can support transparency and improve employee relations
• Why employee gathering places can support your goals
• Social media for recruiting internally and externally

Shel Holtz, Holtz Communication + Technology

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Wellness in action: Communicating a wellness program to employees
9:00 a.m. - Noon, Wednesday, December 2

It is no secret that wellness is about more than just absence of sickness; it is about proactively pursuing behaviors that prevent illness and promote health on every level.

A healthier workforce leads naturally to a more productive workforce. Implementing a wellness program among your employees is first and foremost a strategic decision that will affect how the company competes and grows on an operational basis within its own market. At the core of such a program is communication, not only between HR and the employee population, but also between HR and senior-level management, to ensure that the initiatives that are put in place are supported and followed at every level.

Jeffrey Nemetz, founder of Chicago-based health marketing firm HBG Health, and Andrew Sykes, Chairman of Health at Work Wellness Actuaries, will discuss the importance of a wellness program in the workplace and how to communicate such a program to achieve maximum engagement and long-term success. You will learn that communicating to get people to think differently requires a very different strategy from getting them to act differently.

During the workshop you will also find out how to:

• Integrate employee health as part of your business strategy
• Develop a thoughtful communications and branding strategy that marries the mission and vision of your organization with the actions and attitudes of your employees
• Get high and sustainable engagement in activities that drive productivity
• Measure changes in health and assess returns on investment in wellness

Jeffrey Nemetz, Founder of HBG Health
Andrew Sykes, Chairman of Health at Work Wellness Actuaries

1. Using LinkedIn(r) to build and maintain great professional relationships
2. Draft an effective social media policy for your company


Using LinkedIn(r) to build and maintain great professional relationships
1 p.m. - 4 p.m., Wednesday, December 2

LinkedIn is its own social media success story. It helps top HR professionals recruit and retain diverse talent in an extensive talent pool of more than 42 million members.

Wade Burgess, Director of Sales at LinkedIn, will offer a three-hour interactive presentation on LinkedIn, Web 2.0 and how these tools affect your professional life. You'll learn how to use today's communication media as a valuable tool in your professional brand development. Attendees will get a sneak peek inside LinkedIn on its trends, strategies and best practices.

During this workshop, you will learn how to:

• Recruit top talent online with few budget dollars
• Use other social and professional networking sites and tools
• Apply best practices to your profession, including etiquette for employees, associations and members
• Draw the line between your personal profile and professional profile
• And more!

For the last decade Wade Burgess has worked to bring technology innovations to the business community. Since joining LinkedIn, Wade has been building teams and evangelizing the power of the network. His profile can be viewed at http://www.linkedin.com/in/wadeburgess.

Wade Burgess, Director of Sales at LinkedIn

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Draft an effective social media policy for your company
1 p.m. - 4 p.m., Wednesday, December 2

Savvy employers recognize the vast potential in social media for recruiting, hiring and retention in the workplace. There are countless success stories about organizations that have come up with creative ways to implement Web 2.0 technology into HR practices. But Web 2.0 has plenty of horror stories as well. It's all too common to hear about the release of confidential data, regulatory violations and public-relations disasters, all resulting from employee and employer use of social media. Although there is no sure-fire way to eliminate all the risks inherent in the use of new technology, a policy is the best way to reduce potential liability.

In this practical session, attorney Margaret M. DiBianca will show you how to create the best social media policy for your organization. You'll learn how to:

• Consider your organization's culture when preparing to draft a social media policy
• Maximize adherence to the policy by involving employees in the drafting process
• Balance strategy and risk prevention by including the essential elements of an effective social media policy
• Evaluate the various provisions and consider why each may or may not be right for your organization
• Implement enforcement tips for use once the policy is released

Margaret (Molly) M. DiBianca, an attorney with Young Conaway Stargatt & Taylor, LLP